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– Nelson Mandela

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Module 3 Discussion (2)

Module 3 Discussion (2)

Q The Public Relations Society of America gives, as it highest award, the Silver Anvil. The award symbolizes how public relations is the anvil upon which public opinion is forged. Explain how public relations professionals use their skills to shape public opinion and persuade publics. Also, discuss the ethical duties and implications of persuasive communication.

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When it comes to the term of organization and other such things Public Relation plays a very important part in shaping the opinions of the public and making them like the organization that they are working for. This is the reason that the Public Relations Society of America has kept Silver Anvil as the highest award for they know that PR is the most important part in making the organization work. The first skill that PR has is creativity. There are various creative ways through which PR professionals create contents that hit the right note and get the people influenced by it.